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Spinning My Wheels

Lately I have been so busy spinning my wheels at work there is no time for anything else except for family.  All I do is chase business and work.  No conferences, no networking, no meetups, no book writing – nothing.  There can be no growth if there is no exit from my cute little office.  While I love our existing clients, every business needs a healthy flow of fresh new client faces.  Running lean on staff, as most small businesses do, doesn’t leave me much time to cultivate and nurture new relationships for business like I should be doing.  Right now I’m running fast as hell in place and getting nowhere.

I want need to start soliciting the book proposal that I have been sitting on half finished for over a year.

I want need to travel to conferences to meet new people and make new business.

I want need to work with a few high-profile clients that actually agree to let me use their name publicly instead of keeping my company behind the curtain.

I still want need a vacation with my family.

My contribution to the world of pancake recipes

I cook when I have to – not because I want to.  I envy people that love to pop into a (sparkling clean) kitchen and whip up an amazing meal all while humming the theme song to the Martha Stewart Show.  I’m a decent cook.  I just don’t enjoy the fact of preparing three meals a day for the rest of my life.

One of my go-to recipes is pancakes.  Yes, I start with box mix, but then add my own culinary flair – along with a can of ginger ale and chocolate chips – and every sleepover my daughter has leaves her girlfriend’s asking me to share the recipe with their mom.

Today was a sleepover-morning and I woke up to find there was no (NOOOOOOO!) pancake box mix in the house.  How hard could it be?  Turns out there are a lot of pancake recipes on the internet, and now I felt compelled to add one more.  Because it ROCKS and it is deceptively healthy.  My inspiration came from Stacey Snacks (shout out to a fellow Jersey Girl!), but I’ve twisted her version so much that I felt it deserved it’s own place in the world.  Funny, I don’t have a NAME for the pancakes, maybe I should get on that…

  • 1 cup all-purpose unbleached flour
  • 1 cup whole wheat flour
  • 2 tablespoons ground flax seeds
  • 1 teaspoon Penzey’s blend cinnamon
  • 1 teaspoon Penzey’s orange peel
  • 2 tablespoons baking powder
  • 1 teaspoon baking soda
  • 1/2 teaspoon salt
  • 6 tablespoons sugar

Mix dry ingredients together & add:

  • 2 cup 2% milk (use any % you have)
  • 2 eggs
  • 3 Tablespoons vegetable oil

Pour onto a hot skillet. Turn when bubbling.  Nom.  (I add chocolate chips and / or fresh New Jersey blueberries to the pancakes after the first flip.)

This is doubled from Stacey’s recipe, but I like to make extra and freeze them for weekday breakfasts.

Now I need to go clean my kitchen that looks like what Food TV Network stages look like after a 24 hour cooking marathon and  MAKE SOME COFFEE!!

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About Lynette

Lynette Young has been a pioneer in social media since she began blogging in 1997. An expert in podcasting and virtual worlds since 2004, she founded Purple Stripe Productions, a social marketing and strategy firm, in 2006. She works with companies and organizations to help them have more meaningful conversations with their customers in new and engaging ways. Lynette is a frequent speaker at social media conferences around the country. She is an organizer for the Podcamp Philly conference, and is the Program Director for Social Media Club Princeton NJ. Lynette was also inducted into the NJ Social Media Hall of Fame.

Must Read Links

  • A Shel Of My Former Self
  • Chris Brogan
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  • Six Pixels of Separation
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  • They Call Me Spin

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